EWI Works is a Canadian company that specialises in occupational ergonomics. Their commitment to providing effective solutions, rather than just simply identifying issues, has allowed EWI Works to stand apart from other service providers in the industry. The problem was that the existing brand did not reflect this and Parallel was asked to review the brand and come back with recommendations.
We found that the brand needed a complete refresh. From the identity, to the tone of voice, to the functionality of the website, social media and app software, we needed to create a more friendly, modern, cutting edge look and feel that would keep them at the forefront of their industry. We are still currently rolling out some major pieces of the brand.