Naturopathy with Olivia approached Parallel to create a new look for the existing brand. The company offers clients a professional, highly effective complementary health service that can be used to support & treat a wide variety of health and lifestyle issues in conjunction with, and at times as a substitute, conventional medicine. In a currently unregulated environment where some natural health practitioners compromise the reputation of the industry, Olivia offers a professional, evidence-based service with a track record for producing visible, meaningful results for her clients and the brand had to reflect this.
We looked at everything but the name had to remain. Our aim was to create a brand that is professional but still has a conversational yet educational tone. The identity stands out from the normal look and feel in the industry and has scope to change and adapt as the company grows and moves forward.