Southern Cross Protection is an Australian owned and operated company that provides intelligent and comprehensive executive security solutions for their customers. Our roll was to create an identity that reflected core elements of the company – dynamic, fast moving, safe and sound. The cross ‘X’ was introduced to be used as a graphic element in the identity and also encompass the thinking around ‘X’ marks the spot, and it is safe and sound.

Once the name and mark had made its presence felt and gained recognition, the logo would evolve to the shorten SXP in future years.