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Project Details
Brand & Communicatons, Brand Development, Brand Positioning, Brand Revitalisation, Brand Style Guides, Brochure Design, Naming, Visual Language, Websites
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August 2013
Smiley Face Clinic
Project URL:
Launch Project
Website built by Matt Orman
Project Description

The Smiley Face Clinic is a private clinic located in Townsville, North Queensland, Australia. We provide information and services for parents and children who need help with the healthy development of a child’s face and jaw. As dental professionals, the Smiley Face Clinic is aimed at encouraging children’s proper facial and orthodontic growth. The Smiley Face Clinic required a website that is also a resource guide for parents who wish to try to help their child stop thumb sucking, finger sucking or dummy sucking on their own. Articles and dental products were required to be available online for purchase.

The logo mark reflects a perfectly symmetrical bite mark. This along with the bottom half of the circle creating a smile set the tone for the identity.

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