\\SEO services · Sydney & Sutherland Shire

SEO for Sydney and Sutherland Shire businesses

More enquiries. No jargon. No lock-in.

If you’ve launched a site and can’t find yourself on Google for the searches that matter, or you’re tired of SEO reports you can’t actually understand, that’s what we fix.

We’re based in the Sutherland Shire ourselves, so we’re not guessing at what “local” means for a Cronulla café or a Miranda tradie competing for page one. Cronulla, Miranda, Caringbah, Sutherland, Menai and Engadine are home turf.

//Average search position

From page five to number one

6 months

100%

of campaign keywords reached page one

+36%

avg. visibility per quarter

Serving small businesses across

Cronulla•Miranda•Caringbah•Sutherland•Menai•Engadine•greater Sydney•Cronulla•Miranda•Caringbah•Sutherland•Menai•Engadine•greater Sydney•

\\Who this is for

Are you after any of the following?

Parallel runs SEO for small businesses and startups across Sydney and the Sutherland Shire. More visibility on Google means more visits, and more visits means more enquiries. We’re upfront about the work and back it with a performance guarantee.

Put your name at the top of the search results your customers are already using.

\\The Parallel difference

What makes working with us different

Defined goals

You get weekly updates on page and position, plus a real estimate for when you’ll hit page one. No vague “SEO takes time” hand-waving.

Keyword strength

Every plan starts with a minimum of 12 keyword phrases, chosen with your input, giving a proper spread across the terms your customers search. Want to widen the net? More keywords are easy to add.

Local visibility

Beyond ranking for keywords, we make sure your business shows up where local customers look: Google’s map pack, “near me” searches, and Google Business Profile. The smaller your service area, the more this matters.

Transparency

Weekly reporting shows you page ranking and the actual SEO work behind it. Nothing sits behind a black box.

\\Case study

SEO for a mortgage broker

Every campaign keyword reached page one — several climbing from page two or further back, ahead of much larger competitors — and the gains held right through COVID-19.

+36%

average quarter-on-quarter Google visibility (peaking at 58%)

+17%

average quarter-on-quarter organic traffic (hitting 44% at its peak)

100%

of campaign keywords reached page one

2020

growth held Jan–Jul, straight through a tough COVID stretch

\\Local SEO

Ranking locally in the Sutherland Shire and across Sydney

Local search works differently to broad organic SEO. A Sutherland Shire plumber isn’t competing with every plumber in Australia — just the six others who show up in the map pack for “plumber Miranda” or “plumber Cronulla.” Winning that comes down to a properly optimised Google Business Profile, consistent business details across the web, genuine local reviews, and content that actually mentions the suburbs you serve.

We do this work ourselves, for our own patch, which is why we’re comfortable doing it for yours. Wherever your customers are searching from, we make sure your business is the one they find first.

What we optimise for local

\\Pricing plan

Choose your SEO plan

Pick the plan that fits, answer a few quick questions by email, and we start straight away. Pay monthly, cancel any time, no lock-in contract.

SEO 12

$1,200/month

ex GST · ideal for a focused local campaign

No risk, no fuss SEO

Money-back guarantee

If most of your keywords haven't improved in ranking within the first three months, we refund your first two months' payments. Full detail in our FAQs.

Pay monthly

No lock-in contracts. We do suggest budgeting for at least six to 12 months, since SEO is a long game with long-term payoff.

Cancel any time

Give us 30 days' notice out of courtesy, since we're always working a few weeks ahead on your campaign.

\\Everything regarding SEO

Most popular questions

What does SEO stand for?

Search engine optimisation: the work done on your website, and on other websites pointing back to yours, so Google sees your site as relevant and trustworthy.

What's the difference between SEO and local SEO?

Standard SEO targets rankings for your keywords generally. Local SEO specifically targets customers searching in your area — think “electrician Sutherland Shire” or “cafe near me” — and relies heavily on your Google Business Profile, local citations, and reviews rather than just onsite content.

Do you do local SEO for Sutherland Shire and Sydney businesses?

Yes. It’s genuinely home ground for us. Our SEO 30 + GBP plan includes full Google Business Profile optimisation, and we build suburb-relevant content and citations into every local campaign.

How long until my keywords reach page one?

It depends on competition and the phrase itself. We’ll give you an estimate from day one. Google weighs roughly 200 ranking factors, so timing varies by site, but most campaigns see noticeable movement in the first four to six weeks, with page one achievable in three to six months.

Will my ranking stay on page one forever?

The gains from SEO are long-term, unlike ads, but a few things can shift your position: algorithm changes, competitors out-working you, structural changes to your site, or hosting issues like slow load times or blocked crawlers.

Is paid advertising better than SEO?

SEO’s advantage is longevity. Cancel your ads and traffic stops immediately; cancel SEO and your rankings hold for a while, until competitors overtake you. Organic results are also trusted more than paid ads by most users, and clicked more often.

Why do my rankings change?

Google changes its algorithm around 500 to 600 times a year, close to 1.5 times a day. Most updates are minor. Occasionally one isn’t.

We’ll email within 24 hours with questions about your business and any keywords you’d like to target. From there we do keyword research, suggest the best options for your approval, and run an onsite audit if we haven’t already.

Why 12 keywords minimum?

We’ve found 12 gives us enough range in offsite work for Google to take the campaign seriously. It’s the smallest number that actually moves the needle.

Can I go above 30 keywords?

Yes, just let us know how many and we’ll quote a custom price.

What's included in onsite SEO?

An initial SEO analysis to identify target keywords (including any you’d like considered), followed by a full onsite optimisation report covering code and content. Most sites need little further onsite work after this, aside from new pages as they’re added.

What's included in offsite SEO?

Article posting, profile creation, business listings, local directory and citation work, social media, image sharing, and more — all building your site’s authority and, where relevant, its local relevance.

What's in the weekly report?

A weekly spreadsheet showing the work completed and the current ranking of every targeted keyword. Nothing held back.

Can you explain the guarantee?

After your first twelve weekly reports (roughly three months), if at least half your keywords haven’t moved positively toward page one, we refund your first two months’ payments.

Limited time · save $98

Not sure if you need SEO?

For a short time, get a full SEO audit of your website for $1 (usually $99).

SEO Services